Market Access
CO-AX work with a tailor-made approach to secure the best market access strategy and provide you with a broad network with relevant healthcare and industry partners.
A strong market access strategy is essential to ensure that healthtech solutions can not only enter the market—but also thrive. It’s about more than just launching a product. It's about navigating the critical factors that determine adoption, reimbursement, and long-term scalability.
Market Access: Turning Innovation into Real-World Impact
Market access strategies are fundamental to ensuring that your health tech product development is not only innovative but also aligned with the evolving and highly complex demands of real-world healthcare markets. By integrating these strategies early in the product lifecycle, companies can bridge the gap between innovation and practical application, paving the way for sustainable success, broader adoption, and long-term implementation. In the multifaceted and competitive healthcare industry, a well-defined market access approach is crucial, as it enables companies to effectively navigate the journey from research and development to successful commercialization.
Key Drivers of Market Access Success
A well-executed strategy addresses the full landscape of challenges, including:
Reimbursement and PricingWithout favorable reimbursement, even the most effective product may be left unused. Understanding payer systems—whether public or private—is essential to gaining traction with providers.
Provider and Payer AdoptionConvincing healthcare professionals and payers to adopt a new solution requires robust health economic evidence, clinical trial results, and real-world outcomes that demonstrate both impact and cost-efficiency.
Scalability Across Diverse SystemsEach country or region has its own infrastructure, regulatory frameworks, and patient needs. A scalable product must be flexible and adaptable to these variations.
“We combine strategic expertise with real-world connections to ensure startups don’t just launch—they scale.”— Emma Hallenberg, Director, CO-AX Accelerator
Why Market Access Strategies Matter
Even groundbreaking technologies can fail without the right access strategy. Pricing, regulation, and a lack of stakeholder engagement can become significant barriers if not addressed early.
CO-AX helps startups build strong foundations for market entry through:
Strategic insights and regulatory understanding
Tailored introductions to relevant customers and stakeholders
Curated market trips and partner visits to drive entry and adoption
“You can have a life-changing product—but if you don’t understand the market, it won’t make it to patients. At CO-AX, we help startups navigate market access with confidence.”— Jessica Planefeldt, Business Advisor, CO-AX Accelerator
